How Sochi sponsors could support the LGBT cause – Vote for the best ads in...
With the Sochi Olympics now underway, and controversy having raged around the event and Russia's treatment of homosexuals, The Chip Shop Awards teamed up with One Minute Briefs and The Drum to pose a...
View ArticleThose Starbucks coffee cups (thank you, NBC) vanish from view at the Sochi...
Suddenly, no Starbucks cups are to be seen outside NBC's offices at the Sochi Olympics. After a Wall Street Journal article on NBC's very own Starbucks at the winter games, spotlighted by The Drum,the...
View ArticleBrand of the day: Winter Olympics
Our brand of the day is the Winter Olympics.Beijing has been selected to host the next tournament in 2022, pipping Kazakhstan's Almaty to the post.The International Olympic Committee (IOC) said that...
View ArticleIntel Olympic docuseries brings athlete's journeys to life
As the world is transfixed on the Winter Olympics, we not only see the top athletes in their sports, we also learn of the inspiring personal stories of those competing. This year, Intel is helping tell...
View ArticleAlibaba’s Jack Ma: I believe businesses should compete with an Olympic spirit
Alibaba’s Jack Ma and International Olympic Committee (IOC) president Thomas Bach today gave a joint preview of the ten-year partnership in which Alibaba will help digitise the Olympics using cloud...
View ArticleToyota rolls out first-ever campaign for International Olympic Committee to...
Toyota has rolled out its first-ever global marketing campaign for The International Olympic and Paralympic Committees, to mark the start of an eight-year partnership.The campaign, titled ‘Start Your...
View ArticleDFS signs up for Team GB sponsorship for 2018 and 2020 Games
Sofa manufacturer DFS has been revealed as the Official Team GB Homeware Partner for the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games.The unique quirk of the sponsorship is that...
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YouTube Re:View: Nike’s Londoners, Donatella Versace & grandpa’s kitchen
Welcome to YouTube’s Re:View, in association with The Drum. This week we celebrate London’s youth and vibrancy in Nike’s new ad, pay a visit to the world’s oldest restaurant and learn what it takes to...
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TV Ad Spend Weekly: Comcast spends highly on heroes during first full Olympic...
The Winter Olympics were a boon to new national TV ad spending during the week ending February 11th. Expenditures for new ads increased 77%t from the previous week (excluding spend during Super Bowl...
View ArticlePilsner Urquell uses VR to take Winter Olympics attendees to its brewery in...
Pilsner Urquell has created a virtual version of its brewery tour and taken it to the Winter Olympics.The virtual experience is housed at the Czech House, part of the Olympic Village at PyeongChang in...
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TV Ad Spend Weekly: Toyota doubles down on Olympic storytelling
Advertisers are continuing to spend big during the Winter Olympics. The games accounted for 28% of new national TV ad spend during the week of February 12th. Overall, advertisers spent $129m on new...
View ArticleTV Ad Spend Weekly: Google Home takes it to the Max in Olympics closing week
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleRiding the Olympic wave in Asia: what is the value of sponsoring the Games?
The recently concluded 2018 Winter Olympics in PyeongChang, South Korea marked the start of Chinese e-commerce giant Alibaba 10-year partnership with the International Olympic Committee (IOC).With the...
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